Today both Microsoft (in its search guise of Bing) and Google announced deals bringing Twitter and real-time search into their search engines. Many bloggers and tweeters are dismissing these announcements as an added level of noise to search that they don’t wish to see on their search. I have to disagree, to the point that I think they are completely missing the point of these deals. The tweets themselves aren’t really what Google and Microsoft are after, its the social networking, and content distribution information that they want. I’ll try and break it down.
The tweeters themselves hold a certain level of interest to both companies, as bringing your tweets into their search engine, and particularly your Windows Live and Google accounts, will help them to bring those personalised advertisements to you, and make them more relevant than ever, its the contents that you post, and its relationship to what is being said, and how often thats the most important. By being able to count the amount of times a certain page is linked to, and a certain topic is being mentioned, Google and Microsoft will be able to add a level of relevancy to your search that could only have been dreamed of in the recent past.
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